RUNNING SPOT stand
A Formulate structure shaped like a running event finish
Hardware dimensions: Full display wall: 4000 x 3000 x 550 (W x H x D) mm 2 x empty display walls: 4000 x 3000 x 750 (W x H x D) mm
4000
4000
2599
Production picture
The challenge for our next client — a running-related sports brand — was to capture the attention of a specific target audience by evoking positive associations with running. The stand needed to be highly visible at trade fairs, as well as being portable, quick to assemble and capable of utilising a large floor space whilst leaving room for customer interaction. We designed a stand inspired by the finish line of a race; a form that is clear and understandable to runners. The structure was based on Formulate tubes, offering quick assembly and high stability.
The design gives the stand a sense of order without making it feel closed off — it invites visitors to come in and have a chat . As a result, the stand really stood out at the trade fair, evoking positive, sporty associations that resonated with the target audience.
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